Content Marketer

What you'll do

• • Run and optimize our online advertising - Google Ads, Reddit, Twitter/X, and wherever else our audience hangs out
• • Write compelling copy for blog posts, social media, landing pages, and email campaigns
• • Create and pitch guest posts for other platforms - high-quality content that earns links and builds our reputation
• • Engage with our community on social media - reply to comments, join conversations, keep our channels feeling alive
• • Improve and expand our documentation, FAQ pages, and help content - making sure everything matches our tone and ranks well
• • Come up with fresh marketing ideas - we're open to experiments if you can make a good case for them

What we're looking for

This role spans advertising, content, social, and SEO. We don't expect you to be world-class at all of them - but we need someone who's genuinely good across the board and excellent at the writing part.

• A portfolio of writing we'll actually enjoy reading — show us blog posts, ad copy, docs, tweets, whatever demonstrates your range.
• Experience marketing to developers — you understand that developers hate being marketed to, and you know how to earn their attention anyway.
• Fluent English — our communication, content, and customers are all English-first.
• Strategic thinking — you don't just execute tasks, you think about what will actually move the needle.
• Self-directed — we'll set goals together, but you'll figure out how to hit them. You don't wait for instructions.

Bonus points

• Technical background — if you've built websites or worked in web development, you'll understand our product and customers at a deeper level.
• Care about web quality — our customers take pride in building great online experiences. If that resonates, you'll write better copy for them.
• CET timezone overlap — we're based in Belgium, so some overlap with European hours makes collaboration easier (but we're flexible).