Status pages can now email your subscribers
Published on July 8, 2026 by Mattias Geniar
You've been asking for this one for years, and it's finally here: your visitors can now subscribe to your status page by email. Alongside the existing Slack, RSS, JSON, and XML options, people can drop their address on your status page and get a heads-up in their inbox the moment something breaks or gets resolved.
Want to test it? Have a look at our own status.ohdear.app status page.
So why did it take so long? Honestly, it came down to cost. Sending email at scale on our old provider was expensive enough that a "let anyone subscribe" feature didn't make sense. We've since moved our email sending to Cloudflare, which is a lot cheaper, and that's what finally made this practical to build for everyone.
How it works #
People click "Subscribe to updates" on your status page, enter their email, and confirm the address via a link we send them. Nothing lands in their inbox until they've confirmed (opt-in). After that, they get an email whenever you post an update or a monitored site changes state.
We built the safety rails in from day one, because email is the channel most likely to get abused or annoy people:
- Double opt-in. We send a confirmation link first, so only real, confirmed addresses ever receive updates. Keeps your list clean and your sender reputation healthy.
- Flap protection. If a site goes down and back up in quick succession, we hold off for a moment and send a single update instead of flooding inboxes with every flip.
- One-click unsubscribe. Every email has a proper unsubscribe link, no login required. Hard bounces and spam complaints get removed automatically.
- Anti-spam on the form. Honeypot, rate limiting, and a Turnstile challenge keep bots from stuffing your list with junk.
Unconfirmed addresses that never click the link are pruned after seven days, so your list only holds people who really opted in.
About the limits #
As we carefully monitor this usage, we're starting with a conservative limit per status page:
| Limit | Default | Notes |
|---|---|---|
| Confirmed email subscribers per team | 500 | Pending and bounced addresses don't count. We email you before you hit it. |
We're generous about this. The 500 is a sensible default for most, not a hard limit. If your status page is popular enough to blow past it, that's a good problem to have. Just get in touch and we'll raise it for you, no worries.
Managing your subscribers #
Open your status page's "Notifications" section and head to the "Subscribers" tab. You'll see everyone who's subscribed and their state (confirmed, pending, or bounced), and you can add someone manually, resend a confirmation, remove a subscriber, or export the whole list as a CSV.
Email subscriptions are live now on every status page. Head to your status pages to try it, or read the subscriptions docs for the details.
More status page updates coming soon #
Behind the scenes, we're working on a much bigger update to our status pages, with a lot more flexibility on how your page looks & behaves. We'll be introducing a more elaborate incident manager, allow grouping of monitors and overall allow much more customisation to our status pages than today. Stay tuned!
